The ALPI Sottsass Red wood designed by Ettore Sottsass won the Archiproducts Design Awards, for the Finishes section. The international design competition organized by Archiproducts, aims to recognizing, rewarding and celebrating design excellence across a broad range of categories, keeping on highlighting the importance of the “Culture of Project” and its relationship with the production in the world of Design and Architecture. These values are strictly connected to ALPI’s philosophy focused on innovation, research and tradition, through which the company is able to transform the nature of the material beyond the parameters of conventional development, defining new models and patterns. ALPI Sottsass woods recapture the colors of natural woods, accentuating their value and exalting their texture through the distinct markings of the veining, evoking the unusual and irreverent combinations of the language of the master. Light, material and color come together in the design and thinking of Ettore Sottsass to create dynamic connections between visual art and design, introducing a potentially infinite range of possibilities and a design style that perfectly distinguishes this collection realized for ALPI.